The Department of Treasury wants your ideas and designs for next generation mobile apps to help Americans shape their financial futures.

The MyMoneyAppUp Challenge, launched by the U.S. Treasury Department in partnership with the D2D Fund and Center for Financial Services Innovation, is a contest intended to motivate American entrepreneurs, software developers, the public, and students to propose the best ideas and designs for next-generation mobile tools to help Americans control and shape their financial futures. The Challenge calls for mobile app ideas (IdeaBank) and designs (App Design), with cash prizes awarded to the best submissions. Competitors are encouraged to propose mobile apps that incorporate data to empower consumers, as part of Treasury’s initiative to promote Smart Disclosure. Click here for a 1-page summary of the Challenge.

MyMoneyAppUp competitors who want to take their winning ideas to the next step and develop prototypes may enter the FinCapDev Competition, a complementary competition sponsored exclusively by D2D and CFSI at the conclusion of the MyMoneyAppUp Challenge. Support for prizes and the administration of the Challenge by CFSI and D2D for the MyMoneyAppUp Challenge comes from the Ford Foundation, Omidyar Network, and the Citi Foundation. 

View full rules

How to enter

NO NEED FOR CODING EXPERIENCE OR TECHNICAL KNOW-HOW TO ENTER!

What do you wish your mobile device could do to help you manage your money? Submit your idea in 140 characters or fewer to the IdeaBank.

Constrained by 140 characters? Want to take your idea to the next level? Describe your app using the basic template and submit an entry into the App Design Challenge for a chance at $10,000.
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MyMoneyAppUp consists of two parallel Challenges, one for mobile app ideas and another for app design proposals. Individuals may enter both Challenges more than once, but may not win more than one cash prize per Challenge. Both Challenges require that contestants have a ChallengePost account. Registration is free.

App Design
1. Submit a 3-5 page proposal, a brief summary, and an image describing your app though Enter a Submission tab. Click here for a downloadable template of the proposal.
2. Full instructions and a link to the Rules are on the Enter a Submission tab.
3. Submission period ends on August 12th.

IdeaBank
1. Go to the IdeaBank website.
2. Enter your ideas for new apps in 140 characters or less.
3. Submission period ends on August 1st.

Judges

Chris Bishko

Chris Bishko
Director of Investments, Omidyar Network

Jean Chatzky

Jean Chatzky
Personal Finance Journalist

Sendhil Mullainathan

Sendhil Mullainathan
Professor of Economics at Harvard University and Founder of ideas42

Carol Realini

Carol Realini
CEO, Entrepreneur, and Author

Jennifer Taylor

Jennifer Taylor
Platform Product Marketing Manager, Facebook

Jonathan Weiner

Jonathan Weiner
Business Development, Payments, Google

Judging Criteria

  • Innovativeness of the idea
  • Potential to expand financial capability and/or financial access
  • Feasibility
  • Sustainability
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    PLEASE SEE THE RULES TAB FOR THE FULL DESCRIPTION OF THE JUDGING CRITERIA